Use Your E-mail Signature to Display Your Fan Page URL
If you’re using e-mail as one of the ways to contact or reach your customers, using your e-mail signature to display your fan page URL will be effective. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following.
Hot Facebook Marketing Tip:
If you have current events on your social media pages, you might want to include them on your e-mail signature with a call-to-action format.
Example: Want to receive a gift from us? Like us on Facebook!